We’re not going to lie. We LOVE data. Good quality data that drives the way we think and how we identify opportunities and potential problems.
So the day that this report comes out is very special to us. And we think you will love it to.
Some highlights:
More than 4.5 billion people are using the internet at the beginning of 2020.
60% of the world’s population is online and it’s predicted that over 50% will be using social media by the end of the summer.
Global internet users will cumulatively spend over 1.25 billion years online in 2020. (Wow!).
Mobile accounts for half of all global internet use.
Social rules, with half the time we spent online spent in social.
Top four global social platforms are: 1) Facebook 2) YouTube 3) WhatsApp & 4) Facebook Messenger.
Our key takeout? You probably need a messaging strategy before a TikTok strategy.
Email us with your hot take. We’d love to hear it.
More information on the report can be found here Digital 2020: Global Digital Overview.
Main image: Photo by Calwaen Liew on Unsplash