This year Rally was proud to collaborate with M+R to bring their Digital Benchmarks Study to the UK for the first time. As we’ve said before, comprehensive, accurate digital benchmarks help everyone in the sector to raise their ambition and gain a better understanding of what excellent looks like. So once again, we’d like to thank the amazing 55 UK charities who participated in the study and made it all possible.
Our key takeaways from this year’s study were:
1. More people are giving online. What are we doing to engage and mobilise them?
2. We need to transform our approach to email to unleash its full potential.
3. We need to build our whole digital ecosystem, not individual channels in isolation.
You can read more about these observations in this blog: UK DIGITAL BENCHMARKS STUDY IS LIVE! And of course, all the participating charities have their personalised reports which highlight their specific areas of opportunity.
We have an update about what’s happening next with the UK study: essentially we are going to skip one year of the study in 2022 and, if the sector still wants it, we will bring back a UK specific study for 2023. This means interested charities would need to sign up in mid to late 2022.
Our decision to pause is due to a staffing squeeze at M+R who crunch all the numbers and produce the website. Rather than plough on and potentially deliver a project that didn’t match our high standards we decided to take this short break.
But do not despair. If you want high quality digital benchmarks in your life in 2022 you can join M+R’s Global study. And it’s free. The main difference between the two studies is that there won’t be a specific UK comparison made in the reports. Your data will be benchmarked against your sector and all participants, irrespective of their country of operation. You can register right now for the free 2022 Global study here.
We'll be in touch next year about the next UK-specific Digital Benchmarks Study.
In the meantime, as this year’s UK Benchmarks Study showed us, we have plenty to be getting on with if we want to unleash the potential of our digital engagement programmes. The data helps us focus, prioritise and make better, insight-led decisions to improve our efficiency, invest to improve performance or exploit where we have a competitive advantage. So let’s get to it and maximise the success of our digital programmes and the change we can bring about.
Main photo by frank mckenna on Unsplash