IF YOU WANT IDEAS TO SPREAD, DON'T PUT THEM BEHIND A PAYWALL.

All ideas grow out of other ideas.
— Anish Kapoor

A few weeks ago we needed an idea.

So we went to the place where we store things we’ve seen that inspire us. That place is a Google Slide deck where we post screenshots of things that have grabbed our attention, inspired us and made us swoon.

It didn’t help us with the problem we had, but we realised that it was an OK deck. So Paul posted it on LinkedIn. Lots of people seemed to like it, and lots of people thought it was a act of generosity to share it.

Which got us thinking about things.

And that thinking led us to the title of this blog post.

If you really want to change things, if you really mean it when you say you want to drive the sector forward, then the obvious thing to do is to share.

If you want ideas to spread, don’t put them behind a paywall.

Feel free to use it as you see fit. We hope it’s a useful collection of ideas and tactics that will help you do even better work than you’re doing already.

Also, the ideas aren’t ours. We don’t lay claim to anything. All we did was take a screenshot and paste it into a Google doc.


Header Photo by CJ Dayrit on Unsplash