The 2025 UK / Ireland Charity Digital Benchmarks Study has launched and you can register your organisation’s participation now.
The digital landscape continues to change quickly and it’s easy to get left behind. We’re partnering with our friends at M+R again to establish comprehensive up to date performance benchmarks across fundraising, email performance, donation page conversion and more.
The Study will review data points across the full spectrum of email, website, mobile and social media for the 2024 calendar year, as well as where charities are spending their digital advertising budget and the returns they are seeing.
We all know better data makes better decisions. It means we can take opinions out of the mix and be guided by facts to make informed choices. It tells us what good looks like. And if we know what’s possible, we can be honest with ourselves about how our programmes stack up and challenge ourselves to do better. Which beats sticking our heads in the sand and accepting results that aren’t as good as they could be.
Want to know…
how your cost per email subscriber and donation compare to the sector?
what your donation page conversion rate should be?
how much money is being raised by email?
what % of digital advertising budget is being spent in various channels?
…then this is the study for you. Read on. Or, if you’re ready to sign up, you can do that here. It only takes a few minutes.
As a participant you’ll get a personalised report showing how your performance compares to the sector as a whole, your subsector (if enough similar organisations join) and charities of a similar size to you in terms of digitally fundraised income.
You’ll be able to see how well you’re doing and how efficient your programme is. In a challenging environment where we need budgets to work as hard as possible, this data will help you focus on where you can improve performance, cost efficiency and conversion. Or even identify a competitive advantage you can exploit.
And by taking part, you ensure the Study exists so the entire sector can benefit from it and use it as a resource to drive more effective digital programmes.
The process is easy and M+R supports you all the way through it. As in previous years there will be a kick off webinar, dedicated Slack channels and other support for pulling together your data. The outline schedule for the 2025 Study is as follows.
Confirmation of participation by the end of December 2024.
Data submission templates sent by the end of December 2024.
Launch webinar (to go through data submission process) early January 2025.
Data due early February 2025.
Launch late June / early July 2025.
We know budgets are tight, so once again we have frozen the cost at £1,200 / €1,400 and there’s no VAT to pay as M+R take care of all the billing and are US based.
Benchmarks alone won’t improve our digital programmes. But accurate, wide-ranging benchmarks will enable us to identify the areas of focus to truly unlock their potential. And the more people who see the power of Benchmarks and join the Study in 2025, the richer and more robust the dataset, so we can all make even better decisions in future. Get involved today!
We’ll leave you with this…
Yes, Richard’s already signed up! We hope you do as well.
Main Photo by Robert Katzki on Unsplash